Posted by Matt on December 15th, 2008
When there’s been such a positive response from one of my previous blog posts it’s hard following it up, especially when I know I’m now going into far more uncharted waters for the traditional agencies. I apologise in advance for the length of this article, it seems too long for a blog post, and too short to cover everything, maybe i’ll have to get that book done. I’m going to talk about things that a traditional agency doesn’t do - R & D (I could almost sense an intake of breath there). But before that, let’s ease things in a bit, by looking at the roles that are utterly essential in larger integrated agencies but get overlooked as they’re a little bit ‘out there’.
Read the rest of this entry »
Posted by Matt on October 22nd, 2008
A Traditional Agency In 2015
This is possibly the most pressing issue of any traditional agency today. It’s something i’ve been through with companies I’ve worked for as well as companies I’ve owned.
Let’s start with a summary of typical changes, and generalisations that you can probably relate to.
Traditional Agencies in particular are fearful of change; they know they need a digital offering but tend to skirt around the subject. They usually start by outsourcing – then as they realise more and more work needs to be outsourced they hire in dedicated people. Larger agencies then buy up digital companies and bring them on-site. To pay its way the digital team has its own specific clients – as those clients demand more and more, there is less time allocated to work from the traditional parts of the agency. Resource is at a premium, so the decision gets made to fully integrate the entire agency with digital capability. That’s when things go wrong, the agency bogs down, and work grinds to a halt.
Okay, take a step back – I’ll explain why.
Read the rest of this entry »
Posted by Matt on October 15th, 2008
I’ve been working on a small side project http://www.falloutfarmers.com It’s a tongue in cheek guide to disaster preparedness, suppliers, products and other paranoia.
It’s very much a work in progress, but there’s some fun stuff in there already like where to get your basic shelter, radiation suit and methods of transport. There’s also articles about newer products that are out on the market which might just one-day save your life.
Enjoy
Recent Comments