Lost in Tech

Ok, this is a distraction – but I love it. 5-Second films (not to be confused with the 5 second youtube channel) is founded by Eric Forrest and Brian Firenzi, with the website created by Daniel Hollister and Brian.  It’s just a masive compilation of 5 second movies that they’ve made. Short enough time for you to be guaranteed a laugh. Here’s one of my favorites.

When there’s been such a positive response from one of my previous blog posts it’s hard following it up, especially when I know I’m now going into far more uncharted waters for the traditional agencies. I apologise in advance for the length of this article, it seems too long for a blog post, and too short to cover everything, maybe i’ll have to get that book done. I’m going to talk about things that a traditional agency doesn’t do -  R & D (I could almost sense an intake of breath there). But before that, let’s ease things in a bit, by looking at the roles that are utterly essential in larger integrated agencies but get overlooked as they’re a little bit ‘out there’.
Read the rest of this entry »