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	<title>Lost in Tech &#187; MediaLab</title>
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	<link>http://www.m-i-x.com</link>
	<description>Marketing, Technology, PR, Innovation &#38; cool</description>
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		<title>Media Molecule show Nintendo how to make a platform game</title>
		<link>http://www.m-i-x.com/media-molecule-show-nintendo-how-to-make-a-platform-game</link>
		<comments>http://www.m-i-x.com/media-molecule-show-nintendo-how-to-make-a-platform-game#comments</comments>
		<pubDate>Sun, 05 Oct 2008 14:45:42 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[MediaLab]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[beta key]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Little Big Planet]]></category>
		<category><![CDATA[Mario]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[ps3]]></category>
		<category><![CDATA[stephen fry]]></category>

		<guid isPermaLink="false">http://www.m-i-x.com/?p=133</guid>
		<description><![CDATA[After finally getting my hands on a beta key I quickly downloaded the 900 MB online download and jumped into Media Molecules pre-release of its much anticipated sandbox platformer. I apologise in advance for the grainyness of my screenshots, after hunting for a way to take some half-decent screenshots without &#8230;<p><a href="http://www.m-i-x.com/media-molecule-show-nintendo-how-to-make-a-platform-game" class="more-link"><span>Continue Reading &#8594;</span></a></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="aligncenter size-full wp-image-135" title="Beta Screen" src="http://www.m-i-x.com/wp-content/uploads/2008/10/betascreen1.jpg" alt="" width="500" height="359" /><br />
After finally getting my hands on a beta key I quickly downloaded the 900 MB online download and jumped into Media Molecules pre-release of its much anticipated sandbox platformer. I apologise in advance for the grainyness of my screenshots, after hunting for a way to take some half-decent screenshots without rigging a computer into the PS3 I&#8217;ve linked to various online videos, at far higher quality than I&#8217;m able to take. So bear in mind that the custom levels in the video&#8217;s within this post are from people who have been able to spend more time in the game world than I have.</p>
<p>The first thing that struck me was the first-play intro credits (see video below), its a subtle tutorial on customisation, animation and use of the six-axis as you jump and run over sweeping platforms with images of the developers being the game. Before we go any further I must mention Stephen Fry, his fantastic narration and voice-overs really ease your learning and play within the game. I cannot think of a single more perfect person who epitomises the humor, or the British &#8216;soul&#8217; that the game has to it. The voice-overs are done in a similar style to his role as the &#8216;book&#8217; in &#8216;The Hitch Hikers Guide to the Galaxy&#8217;. Just playing with the initial tutorials had me grinning from ear-ear.<br />
<center><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/FtT5C9BdgnA&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/FtT5C9BdgnA&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></center></p>
<p>Once you&#8217;ve done the basic character customisation, of your rather unfortunately named avatar (<span class="misspell">Sackboy</span>)  it&#8217;s time to visit your &#8216;pod&#8217; a customizable selection screen that you can jazz up with collected game items. There&#8217;s plenty of choices here. You can jump straight into playing those standard levels that we&#8217;ve seen time and time again on demo&#8217;s or you can get started with building your own creation. If you&#8217;re feeling really adventurous you can jump into the online world and start playing other peoples creations right from the get-go. I really don&#8217;t recommend that though. If you&#8217;re planning to spend a long time within this world then it&#8217;s a place to be savoured and enjoyed like the finest 3 course meal. The perfect appetiser is the intro levels, they give you an idea of just what can be created while teaching you the basic jumping, swinging, grabbing, pushing, and pulling techniques as well as giving you a good overview of the physics and objects within the game. The other advantage of playing these initial levels is to collect items that can then be used within your own game world, It&#8217;s an attraction far greater than the normal &#8216;save the princess&#8217; goals of traditional <span class="misspell">platformers</span> (that&#8217;s not to say you couldn&#8217;t make one!). By playing the game you get actual in-game &#8216;stuff&#8217; you can keep and use as much as you want. That&#8217;s one hell of an incentive to play.</p>
<p><span id="more-133"></span>Once I&#8217;d dabbled a bit with some of the starting levels I headed back the the pod for a bit of level creation on my own &#8216;Little Big Planet&#8217; Levels can be created either as a series of levels, or as single one-off designs. There are <span class="misspell">pre</span>-built templates (with canyons, valleys, tunnels and hazards) that you can add to, Or you can start with a completely blank template, something I&#8217;d recommend you to do in order not to get too overwhelmed with creation &#8211; It&#8217;s easy to jump into something big straight off, but starting small is the best way to get to grips with what you can do. Level creation and customization is handled through the <span class="misspell">poppit</span> editing menu, easy to start with, and very intuitive, it&#8217;s obviously had an enormous amount of work put into it to make it as easy to use for the beginner as well as the expert. Initial level creation is assisted with the brilliant tutorials voiced by Stephen Fry and and just the right pace which means beginner get to grips with the powerful game engine at their own pace. The tutorials start with simple building blocks and go onto more advanced construction such as switches, gravity, and rockets.</p>
<p>The construction environment is unlimited, you can even hook up your eye-toy camera and grab still from it, you can include objects such as <span class="misspell">jetpacs</span>, and of course skateboards, rocket propelled horses, pits of fire, and roller-coaster like sweeping levels. It&#8217;s all very well creating your level but thanks to PS3&#8242;s network you can share your dastardly creation with friends, and the entire world.</p>
<p>The beauty of this game is that it&#8217;s nowhere near a finished masterpiece, this game will always have content for it designed by the users, As of right now it&#8217;s missing some promised additions namely the ability to co-create levels with your friends online. While multiple people on the same console can work on creating levels together you will soon be able to jump in with other players to help them build their works of art before sharing them out to the world. Not so good at making the platforms? don&#8217;t worry &#8211; get your friend to help, want to show off your awesome statue design ability? Just hop on in and join your friends. Bored on a drunken night in? get some friends together and try and build the largest collapsible tower before running in and destroying it.</p>
<p><center><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/XvFmWfQkSsA&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/XvFmWfQkSsA&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></center><br />
That&#8217;s not to say that online entertainment can&#8217;t bring with it faults of its own. Connection glitches can hamper simultaneous online play just like any other game. While i was joining some levels it seemed like some of the players had 2 tin cans and some garden twine for their Internet connection. The only other fault that I had was with the level creations rewind system, that allows you to undo recent items you&#8217;ve made. Sometimes this would get stuck in the rewind effect, and I had to swap out into &#8216;play&#8217; mode to get rid of it. I hope that these glitches can be sorted out before the game goes gold. Media Molecule has already said that the public beta was a fairly old version.</p>
<p>Overall this is a Archetypal English approach to gaming, This is the love and energy of gaming experience from the 8-bit era refined and condensed into a single point. This is THE game that the platform generation has been waiting for. It re-defines the genre and sets a <span class="misspell">precedent</span> for others to follow. This game is as important as Super Mario Bros, and as revolutionary as Mario 64. This <strong>IS</strong> platform gaming web 2.0 style.<br />

<a href='http://www.m-i-x.com/media-molecule-show-nintendo-how-to-make-a-platform-game/betascreen' title='Beta Screen'><img width="150" height="150" src="http://www.m-i-x.com/wp-content/uploads/2008/10/betascreen-150x150.jpg" class="attachment-thumbnail" alt="Beta Screen" title="Beta Screen" /></a>
<a href='http://www.m-i-x.com/media-molecule-show-nintendo-how-to-make-a-platform-game/betascreen1' title='Beta Screen'><img width="150" height="150" src="http://www.m-i-x.com/wp-content/uploads/2008/10/betascreen1-150x150.jpg" class="attachment-thumbnail" alt="Beta Screen" title="Beta Screen" /></a>
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[ad]</p>
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		<title>OLPC &#8211; Intel joins the board.</title>
		<link>http://www.m-i-x.com/olpc-intel-joins-the-board</link>
		<comments>http://www.m-i-x.com/olpc-intel-joins-the-board#comments</comments>
		<pubDate>Mon, 16 Jul 2007 11:32:00 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[MediaLab]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://m-i-x.com/?p=24</guid>
		<description><![CDATA[Just a quick update. I wrote in May about how annoyed i was that intel had brought out the equivalent of a competitor to the XO laptop from the OLPC (One Laptop Per Child) project. Well, it looks like Intel has made a turn for the better and has joined &#8230;<p><a href="http://www.m-i-x.com/olpc-intel-joins-the-board" class="more-link"><span>Continue Reading &#8594;</span></a></p>]]></description>
			<content:encoded><![CDATA[<p>Just a quick update. I wrote in May about how annoyed i was that intel had brought out the equivalent of a competitor to the XO laptop from the OLPC (One Laptop Per Child) project. Well, it looks like Intel has  made a turn for the better and has joined the OLPC board to collaborate with the other board members which include Red Hat, Google, and AMD among others.</p>
<p>In addition any software written for Intel&#8217;s previous competitor (the &#8216;classmate pc&#8217;) will also work on the XO laptop</p>
<p>This is fantastic news and just what the project needed, cooperation between the large corporates to ultimately lower the cost of the technology.</p>
<p>The future&#8217;s looking a little bit brighter.</p>
<p><a href="http://news.bbc.co.uk/1/hi/technology/6897950.stm">Click here for the BBC article</a></p>
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		<title>The Death of TV &#8211; Part 2 &#8211; Ancient History</title>
		<link>http://www.m-i-x.com/the-death-of-tv-part-2-ancient-history</link>
		<comments>http://www.m-i-x.com/the-death-of-tv-part-2-ancient-history#comments</comments>
		<pubDate>Sun, 24 Jun 2007 13:15:00 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[MediaLab]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://m-i-x.com/?p=20</guid>
		<description><![CDATA[When the web was created the connections that people had to access content were relatively slow, only able to transfer small amounts of information and images over long periods of time. Now with cheap broadband technology available, and hundreds of Internet providers selling people fast connections there&#8217;s really no limit &#8230;<p><a href="http://www.m-i-x.com/the-death-of-tv-part-2-ancient-history" class="more-link"><span>Continue Reading &#8594;</span></a></p>]]></description>
			<content:encoded><![CDATA[<table border="0" width="425">
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<td><img src="http://www.moonsock.co.uk/blog/joost/deadtv.gif" align="right" border="0" hspace="5" vspace="5" />When the web was created the connections that people had to access content were relatively slow, only able to transfer small amounts of information and images over long periods of time. Now with cheap broadband technology available, and hundreds of Internet providers selling people fast connections there&#8217;s really no limit to the kind of content that can be made available. Even better &#8211; as the connections and speed have improved so has compression technology &#8211; what once used to take up several Cd&#8217;s worth of images and video &#8211; can now be optimized to run live &#8216;stream&#8217; across a broadband connection with hardly any download needed.</p>
<p><img src="http://www.moonsock.co.uk/blog/joost/skylogo.gif" align="left" border="0" hspace="5" vspace="5" />The massive proliferation of broadband technology in the UK has meant more and more people downloading audio and movies to their computers, through download sites and file sharing &#8211; This activity hasn&#8217;t gone unnoticed and SKY was one of the the first to launch it&#8217;s movie on demand service direct to a users home computer. It meant they didn&#8217;t need a TV, they just downloaded a small piece of software, and then went to the sky website to download and watch any movies in the sky schedule. Content would then be downloaded for users to watch at a their leisure . The benefit of this is that the user is no longer tied to the television, they can download and watch movies while carrying out other work on their laptop, or simply just free up the television to be used by the family members. Sky sneak advertising into the actual player itself &#8211; while movies are being downloaded and within the interface of the sky player other adverts appear, (not while watching the movie, but while you&#8217;re browsing for items to download) They know that with enabling users with technology to skip adverts they also have to compensate that revenue with enabling other ways to get targeted information to them. All the time the users are downloading movies and browsing content, sky is pulling back their viewing and surfing habits, and storing the data for a later date when they can create even more targeted advertising and sell more products directly to that user.</p>
<p>Other broadcasters quickly cottoned onto the fact once you start getting the users browsing and downloading movies the quality of the usage information you get back is far higher than the simple point and click of remote control. The users feel liberated as they&#8217;re far more in control they&#8217;re no longer constrained by broadcast schedules &#8211; and they don&#8217;t even have to use an EPG (Electronic Program Guide) like they would if they were actually watching digital television.</p>
<p><img src="http://www.moonsock.co.uk/blog/joost/iplayerbp1.jpg" style="width: 202px; height: 144px" align="left" border="0" hspace="5" vspace="5" />I&#8217;m currently testing a couple of &#8216;download and play&#8217; broadcasting technologies. The first that has the potential to become  widespread in the UK is the BBC iplayer. The BBC is still working out the finer points of its technology, but it&#8217;s basically very similar in functionality to Sky&#8217;s download able service. BBC programs up to several weeks after broadcast are published through its iplayer service for users to download on their computers. Content retention is time-limited by the BBC&#8217;s choosing, the BBC has a very healthy dvd library, and it&#8217;s spent a long time working on anti-piracy measures, and making sure that content expires after certain periods of time so that users still have a valid reason to purchase dvd based content.</p>
<p>Tiscali Picturebox, BT Vision, and Virgin are also offering downloadable content over the internet to watch on a TV. These suppliers are using set-top boxes but delivering their content over the internet to them &#8211; cutting out expensive satellite fees, and using cheap equipment which uses the best of both worlds &#8211; <img src="http://www.moonsock.co.uk/blog/joost/skybox.gif" align="left" border="0" hspace="5" vspace="5" />digital television (to record, rewind, pause live television) combined with internet based technology to give the consumer access to premium content, downloadable music, or the latest films. This is still just the beginning, but downloadable content just doesn&#8217;t really cut it when the consumer lives life in the fast-lane &#8211; they need content directed to them, personalized for them, connected to their lifestyle, and they need it anywhere they are. So far progress on the iplayer technology has been fairly slow, delivery of content through the player is incredibly slow, and although the speed is set to increase as more users adopt the player &#8211;  so far &#8211; apart from the quality of the content there is little to differentiate it from the more established SKY download services.</p>
<p>What&#8217;s needed is an entirely new mechanism for delivering content for the mobile generation &#8211; make way for JOOST&#8230;</td>
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		<title>Zeitgeist 2007</title>
		<link>http://www.m-i-x.com/zeitgeist-2007</link>
		<comments>http://www.m-i-x.com/zeitgeist-2007#comments</comments>
		<pubDate>Thu, 14 Jun 2007 20:15:00 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[MediaLab]]></category>

		<guid isPermaLink="false">http://m-i-x.com/?p=17</guid>
		<description><![CDATA[Last month the top internet movers and shakers gathered together to tell their stories and offer an insight on where they see the future going. It&#8217;s fantastic stuff, and thankfully there&#8217;s been quite a few movies posted to Google with some of the key speakers. The 5 video&#8217;s below are &#8230;<p><a href="http://www.m-i-x.com/zeitgeist-2007" class="more-link"><span>Continue Reading &#8594;</span></a></p>]]></description>
			<content:encoded><![CDATA[<p>Last month the top internet movers and shakers gathered together to tell their stories and offer an insight on where they see the future going.</p>
<p>It&#8217;s fantastic stuff, and thankfully there&#8217;s been quite a few movies posted to Google with some of the key speakers. The 5 video&#8217;s below are rather long but they&#8217;re certainly worth saving to your favorites for a spot of lunchtime viewing.</p>
<p>Enjoy.</p>
<p><object height="370" width="440"></object><param name="movie" value="http://www.youtube.com/p/C324678242F01DC4"></param><embed src="http://www.youtube.com/p/C324678242F01DC4" type="application/x-shockwave-flash" height="370" width="440"></embed></p>
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		<title>The Future of Computer interaction (again?)</title>
		<link>http://www.m-i-x.com/the-future-of-computer-interaction-again</link>
		<comments>http://www.m-i-x.com/the-future-of-computer-interaction-again#comments</comments>
		<pubDate>Thu, 31 May 2007 17:30:00 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[MediaLab]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://m-i-x.com/?p=11</guid>
		<description><![CDATA[Microsoft Surface is one of those products that instantly make you stand up and take notice. It&#8217;s an incredibly accessible, and natural piece of technology. Taking away the cumbersome pc box and building it into an aesthetically pleasing device. This is a device containing a Vista based multi-touch screen interface &#8230;<p><a href="http://www.m-i-x.com/the-future-of-computer-interaction-again" class="more-link"><span>Continue Reading &#8594;</span></a></p>]]></description>
			<content:encoded><![CDATA[<p xmlns="http://www.w3.org/1999/xhtml"><object height="350" width="425"></object></p><param value="http://youtube.com/v/rP5y7yp06n0" name="movie"></param><embed src="http://youtube.com/v/rP5y7yp06n0" type="application/x-shockwave-flash" height="350" width="425"></embed>Microsoft Surface is one of those products that instantly make you stand up and take notice. It&#8217;s an incredibly accessible, and natural piece of technology. Taking away the cumbersome pc box and building it into an aesthetically pleasing device.</p>
<p>This is a device containing a Vista based multi-touch screen interface built into a coffee table design. To add to that it&#8217;s also Wi-Fi, and Bluetooth enabled. It&#8217;s a design that in theory instantly appeals to the non technical &#8211; finally an easy to use device that doesn&#8217;t need a keyboard and mouse that doesn&#8217;t look like a computer. It&#8217;s a design paradigm that we&#8217;ve seen many times in countless movies &#8211; anything from star-trek, Tron and Minority Report. It&#8217;s something that could lend itself incredibly well to the creative process &#8211; enable a virtual pasteboard &#8211; allowing content to be sourced from any connected device, and manipulated in a natural way.</p>
<p>Because it&#8217;s a networked device through an incredibly intuitive interface there are wonderful implications for shared desktops. Imagine two people in different parts of the company looking at the same table, each manipulating items, drawings and graphics. For large creative agencies it certainly makes collaborative working a whole lot easier. It&#8217;s not necessarily easy  because it wasn&#8217;t possible before &#8211; but is easier because it&#8217;s done through a far more natural interface &#8211; your fingertips directly interacting with what you see.</p>
<p>So &#8211; apart from collaborative working, or virtual pasteboards &#8211; microsoft has more ideas up it&#8217;s sleeve &#8211; examples in the video show off the capability of the system to identify and show connected devices that are placed on its surface &#8211; a mobile phone shop, a zune, and a glass in the demo&#8217;s. It&#8217;s going to be an incredibly versatile advertising medium. I highly doubt that the device can actually detect when a cup is placed on its surface, although the implications of detecting connected devices make things  a lot easier than plugging in usb cables, or firewire leads.</p>
<p>One of it&#8217;s strongest benefits is that it can be a multi-user experience, there doens&#8217;t just have to be one person physically using it &#8211; touching it, as many people as can fit around it &#8211; can use it. This is certainly a product to keep an eye on, and I can&#8217;t wait to get my hands on one to test when the product starts coming out at the end of the year. I&#8217;ll keep the blog updated with more information as I find out about it.</p>
<p>There are a number of demo&#8217;s of this on YouTube so i&#8217;m going to post links below:-<br />
<a href="http://www.youtube.com/watch?v=Id43juZ3_o0" target="new">Cnet Demo &#8211; examples of multi user touching and general applications</a><br />
<a href="http://www.youtube.com/watch?v=nnumOOu6JKc" target="new">Surface computing &#8211; object interaction</a></p>
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		<title>Little Big Planet Character Customisation</title>
		<link>http://www.m-i-x.com/little-big-planet-character-customisation</link>
		<comments>http://www.m-i-x.com/little-big-planet-character-customisation#comments</comments>
		<pubDate>Thu, 17 May 2007 12:26:00 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[MediaLab]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://m-i-x.com/?p=6</guid>
		<description><![CDATA[Little Big Planet just keeps on getting better and better, here&#8217;s a small trailer to show you just how fun character customisation is going to be. I can see people spending hours just getting their little avatar looking how they want to, or playing with styles. Fantastic stuff.]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: arial">Little Big Planet just keeps on getting better and better, here&#8217;s a small trailer to show you just how fun character customisation is going to be. I can see people spending  hours just getting their little avatar looking how they want to, or playing with styles. Fantastic stuff. </span></p>
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