How O2 Brought On The Big Fat Fail.

The iPhone 3GS

The iPhone 3GS

Brands engaging in the social media space must start learning these lessons, they need to understand that they need to respond quickly and coherently when dialogues start spiraling out of control – they need to be able to escalate the situation internally, and be able to deliver an outstanding response that will focus and guide consumers. O2′s efforts made it seem like their persona was some teenager in a basement who just switched on their computer when they felt like it. Far from being connected O2 showed just how distant they really are.

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Facebook still NOT the largest social network in the world

QQ.COM

Here’s a little reality check for the people going gaga over facebook reaching 200 million accounts. The Chinese site http://qq.com still currently boasts the largest social network in the world, they hit 200 million way back in January, of course there are many people on facebook with more than one identity, Facebook doesn’t let users do it officially, but QQ does – as such there’s over 860 million separate user ID’s on QQ. How’s that for real stats! http://tech.qq.com/a/20090219/000343.htm Considering Facebook consists of users from all over the world and QQ is basically China, it offers a small glimpse of the eastern network power and its masssive potential.

@Twitter OMG! Look how you’ve grown!

A Sign Of Huge Success

A Sign Of Huge Success

In just over 2 years Twitter, the webchild of Jack Dorsey, Evan Williams, and Biz Stone has hit mainstream in a huge way. For those of us that were in on the beta its a testament to the power of a great idea, the benefits of being open, and the desire that people have to voice their opinions. I’m not going to go into a huge post about why people twit, how they’re going to make money from it, or who’s using twitter and for what reasons, there’s already an insane amount of material out there.

What’s really interesting now though is that the growth in twitter use is now so rapid they’re just running to catch up with demand, You’re starting to see more and more ‘Twitter is over capacity’ messages – and the Fail Whale image. To give you some of the latest stats though, a few weeks ago year Nielsen tracked twitter grown at an annual 1,382% but data in Feb-March alone showed a 76.8% increase showing that growth acceleration is increasing. According to Mashable that data is just its website traffic, and not even traffic from mobile devices where most of the tweets would be coming from.

Twitter is working on a Discovery Engine that will let you search tweets without leaving your webpage, Google haven’t yet missed the boat, they can still unlock that safe and get those truck fulls of cash ready. Take a look at the recent TED talk below by Evan Williams.

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