Comments on: Merging A Digital Marketing Agency Into A Traditional One. http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one Marketing, Technology, PR, Innovation & cool Thu, 25 Feb 2010 15:32:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: TAXI – BLOG » Blog Archive » A Change is gonna come http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-376 TAXI – BLOG » Blog Archive » A Change is gonna come Thu, 25 Feb 2010 15:32:15 +0000 http://www.m-i-x.com/?p=142#comment-376 [...] Full article Traditional Agency [...] [...] Full article Traditional Agency [...]

]]> By: Tim http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-374 Tim Mon, 08 Feb 2010 12:09:15 +0000 http://www.m-i-x.com/?p=142#comment-374 It seems that those of us at the coal face (I'm a Digital PM) are keen to take the approach that the author suggests; getting traction from senior suits and company management and buy-in across the agency is surely the key to bringing this to fruition. The agencies I have worked in all want to play digital; but few have been prepared to really invest properly and provide a truly integrated offering for clients. I wonder how long it will take to see some real change instead of the current cursory head-nod in Digital's direction. The news has been for many years now that digital spend is increasing comparatively against ATL spend; when will it overtake it completely? Perhaps that time may be closer than we think, meaning radical change in agency land is not just a desire by a few, but a survival requirement for all. It seems that those of us at the coal face (I’m a Digital PM) are keen to take the approach that the author suggests; getting traction from senior suits and company management and buy-in across the agency is surely the key to bringing this to fruition.

The agencies I have worked in all want to play digital; but few have been prepared to really invest properly and provide a truly integrated offering for clients.

I wonder how long it will take to see some real change instead of the current cursory head-nod in Digital’s direction.

The news has been for many years now that digital spend is increasing comparatively against ATL spend; when will it overtake it completely? Perhaps that time may be closer than we think, meaning radical change in agency land is not just a desire by a few, but a survival requirement for all.

]]> By: petermarkellis (petermarkellis) http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-373 petermarkellis (petermarkellis) Fri, 05 Feb 2010 10:32:50 +0000 http://www.m-i-x.com/?p=142#comment-373 <strong>Twitter Comment</strong> <a href="http://twitter.com/petermarkellis" title="Twitter Comment" rel="nofollow"> <div title="petermarkellis (petermarkellis)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.m-i-x.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="petermarkellis (petermarkellis)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/petermarkellis) no-repeat top;cursor:hand;"> </div> </a> Merging A Digital Marketing Agency Into A Traditional One...a very interesting read.... [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Merging A Digital Marketing Agency Into A Traditional One…a very interesting read…. [link to post]

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]]> By: webade (Adrian Westlake) http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-372 webade (Adrian Westlake) Fri, 05 Feb 2010 09:38:51 +0000 http://www.m-i-x.com/?p=142#comment-372 <strong>Twitter Comment</strong> <a href="http://twitter.com/webade" title="Twitter Comment" rel="nofollow"> <div title="webade (Adrian Westlake)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.m-i-x.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="webade (Adrian Westlake)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/webade) no-repeat top;cursor:hand;"> </div> </a> RT @petermarkellis: Merging A Digital Marketing Agency Into A Traditional One...a very interesting read.... [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @petermarkellis: Merging A Digital Marketing Agency Into A Traditional One…a very interesting read…. [link to post]

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]]> By: CraigPladson (Craig Pladson) http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-370 CraigPladson (Craig Pladson) Sat, 02 Jan 2010 12:31:59 +0000 http://www.m-i-x.com/?p=142#comment-370 <strong>Twitter Comment</strong> <a href="http://twitter.com/CraigPladson" title="Twitter Comment" rel="nofollow"> <div title="CraigPladson (Craig Pladson)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.m-i-x.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="CraigPladson (Craig Pladson)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/CraigPladson) no-repeat top;cursor:hand;"> </div> </a> an intriguing read. "merging a digital marketing agency into a traditional one." thx for passing along @bradenstadlman. [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


an intriguing read. “merging a digital marketing agency into a traditional one.” thx for passing along @bradenstadlman. [link to post]

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]]> By: danmandle (Dan Mandle) http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-369 danmandle (Dan Mandle) Sat, 02 Jan 2010 12:15:59 +0000 http://www.m-i-x.com/?p=142#comment-369 <strong>Twitter Comment</strong> <a href="http://twitter.com/danmandle" title="Twitter Comment" rel="nofollow"> <div title="danmandle (Dan Mandle)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.m-i-x.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="danmandle (Dan Mandle)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/danmandle) no-repeat top;cursor:hand;"> </div> </a> @craigpladson @bradenstadlman: This link you found rocked: [link to post]. Sit me next to a programmer and creative any day!<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


@craigpladson @bradenstadlman: This link you found rocked: [link to post]. Sit me next to a programmer and creative any day!

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]]> By: otbtweet (Outsidethebox) http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-332 otbtweet (Outsidethebox) Fri, 25 Sep 2009 15:47:39 +0000 http://www.m-i-x.com/?p=142#comment-332 <strong>Twitter Comment</strong> <a href="http://twitter.com/otbtweet" title="Twitter Comment" rel="nofollow"> <div title="otbtweet (Outsidethebox)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.m-i-x.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="otbtweet (Outsidethebox)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/otbtweet) no-repeat top;cursor:hand;"> </div> </a> Currently Browsing: [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Currently Browsing: [link to post]

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]]> By: jarrold (jarrold) http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-308 jarrold (jarrold) Wed, 24 Jun 2009 07:30:05 +0000 http://www.m-i-x.com/?p=142#comment-308 <strong>Twitter Comment</strong> <a href="http://twitter.com/jarrold" title="Twitter Comment" rel="nofollow"> <div title="jarrold (jarrold)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.m-i-x.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="jarrold (jarrold)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/jarrold) no-repeat top;cursor:hand;"> </div> </a> RT @bjornlee: excellent article on digital evolution problems of agencies today [link to post] @litford @carolynchan @ian_loon @vinoaj<br /><br /> - <a href="http://chatcatcher.com" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @bjornlee: excellent article on digital evolution problems of agencies today [link to post] @litford @carolynchan @ian_loon @vinoaj

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]]> By: bjornlee (Bjorn Lee) http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-306 bjornlee (Bjorn Lee) Wed, 24 Jun 2009 06:43:05 +0000 http://www.m-i-x.com/?p=142#comment-306 <strong>Twitter Comment</strong> <a href="http://twitter.com/bjornlee" title="Twitter Comment" rel="nofollow"> <div title="bjornlee (Bjorn Lee)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.m-i-x.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="bjornlee (Bjorn Lee)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/bjornlee) no-repeat top;cursor:hand;"> </div> </a> Ad agencies: how to evolve from traditional to digital [link to post] @jarrold<br /><br /> - <a href="http://chatcatcher.com" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Ad agencies: how to evolve from traditional to digital [link to post] @jarrold

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]]> By: Dina Zaitman http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one/comment-page-1#comment-239 Dina Zaitman Mon, 27 Apr 2009 14:23:01 +0000 http://www.m-i-x.com/?p=142#comment-239 I agree! This post has been really helpful. I keep seeing this issue over and over in agency land and I am constantly surprised at how slow they have been at responding to digital. Clients these days need suits who are savvy both in online and offline mediums. I am literally unable to recommend a strategy to a client without incorporating some form of online touch point. Agencies to survive need to take responsibility to be more expert than their clients. That is their value. If i can make one recommendation to agencies it's to educate your own staff. Digital is new for everyone. Drive digital education internally and you will reap the rewards. I agree! This post has been really helpful. I keep seeing this issue over and over in agency land and I am constantly surprised at how slow they have been at responding to digital. Clients these days need suits who are savvy both in online and offline mediums. I am literally unable to recommend a strategy to a client without incorporating some form of online touch point. Agencies to survive need to take responsibility to be more expert than their clients. That is their value. If i can make one recommendation to agencies it’s to educate your own staff. Digital is new for everyone. Drive digital education internally and you will reap the rewards.

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